WHEN TWO PASSIONS MEET
-Photographed with Master Ashely Casteneda.
NORMAND ROBERT
Combat sport
Boxing / Coach at "Fédération de boxe Olympique du Québec".
Tae Kwon Do / Black Belt at "World Taekwondo Federation".
Artist at heart and a professional photographer for over 30 years, I have developed a deep sensitivity to people, emotions, and detail. This ability to observe helps me better understand, adapt to, and guide each person in their training journey.
Outgoing and passionate about people, I draw energy from those around me. I have always been attracted to training environments where motivation is collective and where everyone pushes each other to improve.
Throughout my career, I have trained consistently in combat sports. My path has been built on strong foundations and long-term discipline. I learned boxing at the George Drouin Boxing Club, known for having produced several champions. In Taekwondo, I trained under Grand Master Chong Soo Lee, an experience that profoundly shaped my approach to sport and discipline.
I also taught Taekwondo for several years within the Canadian Armed Forces, as well as coaching boxing at the downtown Montreal YMCA, environments that strengthened my discipline, leadership, and human-centered approach to training.
Over more than 45 years of continuous training, I have learned that consistency, a healthy lifestyle, and discipline are the true keys to success. Progress comes from showing up, staying committed, and building habits that last over time.
Today, with BOXE OFFICE, I want to create more than just a gym: a human, motivating, and unifying space where everyone can push beyond their limits while feeling they truly belong.
-BTS Advertising campaign for the MLS team Montreal Impact.
NORMAND ROBERT
Sport / Advertising Photographer
To see my photography work, visit my website at
​
​
I have always approached each photoshoot as a meeting. Before technique, there is connection. To express my vision, I must first immerse myself in the person or subject in front of me. Tools serve the image, but it is emotions that give it its strength.
As a commercial photographer for nearly 30 years, I have consistently been challenged by demanding creative and technical projects. Whether it is a single product or a national campaign spanning several weeks, success relies on clarity, organization, communication, and the ability to stay focused under pressure while meeting deadlines and expectations.
Alongside my commercial assignments, I have always felt the need to develop personal projects. These explorations are essential: they allow me to renew myself, experiment without constraints, and fuel my creativity. This balance is fundamental to my practice.
Over time, my professional world and my interest in training naturally came together. Gyms became privileged spaces of observation, where effort, discipline, and transformation intersect. Every person who trains pursues a goal, whether short-term or long-term, but all share the same drive to move forward.
It is in this spirit that “ANOTHER DAY AT THE OFFICE” was born, a long-term photographic project exploring the path of self-overcoming through training and consistency.
​
​
-
Lurzer's Archive 200 Best Photographers Worldwide / 2019-2020
-
Lurzer's Archive 200 Best Photographers Worldwide / 2016-2017
-
Applied Arts Photography Annual / 2017
-
LUX Still Life Photography / 2016
-
PDN's Photo Annual Self Promo / 2015
-
LUX Sport Photography / 2012
-
Lurzer's Archive 200 Best Photographers Worldwide 2010-2011
-
PDN's Digital Imaging First Place Advertising / 2010
-
IPA int'l photography awards Fine Art Portrait / 2010
-
IPA int'l Photography Awards Still Life Photography / 2010
-
Applied Arts Advertising Photography / 2006
-
PDN's Photo Annual Website Category / 2004
-
Extra Awards Advertising Photography / 2004
-
Publicité Club Advertising Photography / 2004
-
Prints Advertising Photography / 2002
-
Publicité Club Advertising Photography / 2001
-
Extra Awards Grand Prize Advertising Photography / 2001
-
LUX Grand Prize Advertising Photography / 2001
-
LUX Grand Prize Still Life / 1999
-
LUX Grand Prize Still Life / 1998
​
- Abbvie - Adidas - Air Canada - Alcan - Alcoa - National Bank - Bauer - Belair Direct - Bell - Burger King - Camoplast - Canada Post - Canal D - Canal Vie - Cheese Rolling - Coka Cola - Dairy Farmers of Canada - Durex - FAME, the musical - Fantasia Movie Festival - Footloose, the musical - Ford - Gaz Metro - General Electric - General Motor - Glarise - Grape Growers of Ontario - Honda - Humira - Hydro Quebec - Ingram Micro - La Capitale -Lexus - Loto Quebec - MAS Industries - McDonald's - Medtronic - Microsoft - Midas - Miller Coors - Moksha Yoga - MLS Montreal Impact - Molson - New York Magazine - L'Oréal - Pendopharm - Pfizer - Pharmaprix - Pratt and Whitney - Presse cafe - Red Bull - Reitmans - Remicade - Reno Depot - Rogers ATT - Royal Canadian Mint - SAQ - Sun Life - Sysco - Telus - Toyota - Urbania - Wallpaper Magazine -Warrior...
​
ANOTHER DAY AT THE OFFICE
This is my ongoing project documenting the journey of those aiming for success.
